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Marketers: Hard and soft

What kind of person you are in a marketer world? Should we call it the hard and soft types of person?

Let me ask you some questions…

Are you the kind of person that puts profits over everything, and that’s your primary goal? Or maybe you recognize yourself with a person that puts attention in the costumer and what the customer needs?

It may be a tricky question, I know, but that’s part of the polarized vision we find at differencing Selling and Marketing concepts.

Here is the good thing… your company can be both of them! You can have your hard side working on selling whatever the company produces and your soft side prioritizing a good experience for your consumers when purchasing your goods. And this might be the perfect mix, having both concepts in the same journey.

I find myself in that exact middle position when looking at this, perhaps is because there is a part of me that really wants to sell, no matter what, as much as possible, but also my soft side wants the costumer to be happy and satisfied with my product, to be recommended by them.

Let’s imagine how this could work on a company, we could take a look at some airline, they have (need) to try to get their planes flying full, and revenue management works constantly on achieving this. An existing product as an empty seat has to be occupied, and that’s their goal (yes, hard people), but what about the customer’s journey throughout the flight? There is where soft people intercede, creating a friendly environment that starts when the customer buys his ticket until he gets home and receives his thank you mail or mileage update.

Hope you liked today’s “Let’s talk about…” topic, I look forward to reading your comments and positions about it!

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