These questions may lead you to define what kind of research you need in order of what your objective is. There are two…

What is product life cycle? The product life cycle is the steps in time that a product surpasses from its creation to its…

Companies have (or should have) a specialized team in managing crisis communications. This team is responsible to act when things go wrong and…

Are you the one that takes your decisions? Do you feel free of choosing what you want to see? Or buy? I am…

Talking, writing, communicating with images, singing, and any other communication form has a goal, an objective. A message is created out of an…

There are different ways a marketer has to reach their customer, but all of them consider one or more specific elements that have…

Relationships are made of two parties. There are many considerations that are included in a relationship, in many cases are previously accorded by…

What does success mean? Success is achieving your goal by taking a specific action that generates the desired outcome. You can reach your…

Do you open all the advertising e-mails that you receive? Do you open some of them? Do you open ANY of them? Here…

I would like to explore first the AIDA Model. This model identifies the different steps that a customer takes in the process of…