Awareness, recognition, recall, brand image, and many other concepts related to brand management are built-in based on who you are, who your brand…

What is a strategic brand management process? Why do we need to know about it? The brand management process is the process designed…

Does any of these concepts ring a bell? Let me introduce you to what is the base of audience understanding when talking about…

Are all the celebrities influencers or all the influencers celebrities? Let’s get deep in this differentiation and understand what will work best for…

Big data is a big, but a really large amount of information that can be analyzed in different ways so as to reveal…

Why is important? Projects are activities that are set to be done in a specific moment, to achieve a certain goal. Applicating knowledge,…

What are data points? Raw information. Numbers, tables, graphs without analysis. Just information with no actual actionable meaning. Information that reflects one particular…

Lyric, tempo, style, tonality, voice, silence, rhythm. All of these and more are elements that are related to sound, to deconstructing music. Every…

What is an A/B test? An A/B test is a type of experimental marketing research. It involves two equal but different stimulus (given…

What is market research? Market research is the process in which marketers gather information. This process involves the designing of the research, the…