An approach to understanding more about how Crisis Communications works Rob is an Airline expert. He is the man who managed the communication…

You can do right; you can do wrong. But when doing wrong is based on some basic common sense mistake: oh god, you…

We talked about failure, yes we did. Now is the time for us to talk about success. There are several social media campaigns…

Social Media Listening is the process of identifying and analyzing both quantitative and qualitative information on what was said about one or several…

Let us first understand what is customer behavior. When we talk about customer behavior or buyer psychology, we are looking at how people…

If you are into marketing you should start thinking about this kind of question. It is important to understand who your consumer is,…

“Perception is the process of selecting, organizing, and interpreting information. This process includes the perception of select stimuli that pass through our perceptual…

To start with identifying possible brand associations and sources of brand equity we can use qualitative research techniques. These tools will give us…

Today’s post will be about a special topic for marketers, that will leave you thinking: Seven steps to behavior change. So, yes, what…

Let’s start by differentiating ‘Marketing’ from ‘Marketing Communications.’ The first one is the whole marketing concept; it includes the marketing mix (Product, Price,…