How to identify brand association and create brand equity?
To start with identifying possible brand associations and sources of brand equity we can use qualitative research techniques. These tools will give us…
To start with identifying possible brand associations and sources of brand equity we can use qualitative research techniques. These tools will give us…
Today’s post will be about a special topic for marketers, that will leave you thinking: Seven steps to behavior change. So, yes, what…
Let’s start by differentiating ‘Marketing’ from ‘Marketing Communications.’ The first one is the whole marketing concept; it includes the marketing mix (Product, Price,…