Sound on / Sound off: is music important in advertising?
Lyric, tempo, style, tonality, voice, silence, rhythm. All of these and more are elements that are related to sound, to deconstructing music. Every…
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Month: November 2021
Testing is succeeding.
What is an A/B test? An A/B test is a type of experimental marketing research. It involves two equal but different stimulus (given…
Researching for your career
What is market research? Market research is the process in which marketers gather information. This process involves the designing of the research, the…
Surveys and Experiments
It all begins by understanding what Market Research is. Market Research is the “process of designing, gathering, analyzing, and reporting information that may…
A survey is a survey, it is something better than nothing?
Constructing a survey is not as easy as you think so. You may think that it is just throwing some questions into a…
Data and its importance
Knowing your audience Marketers always will need to understand their audience so as to reach their communication goal. Understanding your audience is not…
Emotion or average? Motivation or percentage? Opinion or numbers?
These questions may lead you to define what kind of research you need in order of what your objective is. There are two…
What do Marketers want to know?
What is product life cycle? The product life cycle is the steps in time that a product surpasses from its creation to its…
Surviving to Crisis
Companies have (or should have) a specialized team in managing crisis communications. This team is responsible to act when things go wrong and…
Decision. Manipulation.
Are you the one that takes your decisions? Do you feel free of choosing what you want to see? Or buy? I am…